6 reasons content marketing beats PPC for eCommerce

Are you running an online store or thinking about starting one? If so, you might have heard about PPC (pay-per-click) ads and thought about using them because they give quick results. The truth is – they can be effective, but depending only on PPC ads often leads to problems. 

Content marketing and SEO (search engine optimization) are still very important for your online business. We’ll also share some real life examples to help explain.

Reasons why content marketing and SEO matters more than PPC for eCommerce

It’s easy to feel instant satisfaction from pay-per-click ads on eCommerce websites. However, relying only on paid ads can be risky – once the budget decreases, the traffic takes a hit as well.

Let’s discuss some of the main reasons why content marketing and SEO matters more than PPC for eCommerce.

1. PPC ads are expensive and competitive

Let’s suppose you launch a PPC campaign for your trendy new shirts. You’re paying $2 per click, and suddenly a big brand like Adidas becomes your competitor. In this case, the cost-per-click (CPC) increases, and you’re left with limited profits.

On the other hand, investing in SEO and content marketing give you long-term benefits.

Let’s clear it with an example: Creating a blog post on a relevant topic not only attracts organic traffic, but also positions your brand as an authority in the niche. One of the best ways is to use Qozex’s hook generator to add a captivating, SEO-optimized caption that engages the readers effectively. This increases the interest of the readers and improves the visibility.

2. Content builds more trust than PPC

When was the last time you saw an ad and thought, ‘Wow, I totally trust this brand.’? Probably never, right? The purpose of ads is to make you purchase as fast as possible, while the content elegantly says, ‘Let me help you first.’ Ads are the quick survey while content contains the detailed descriptions and facts relevant to the company. This makes customers trust their brand and become their buyers.

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3. The power of storytelling in content marketing

People connect with stories. Content is an effective platform to make the customers feel seen. Ads are too short and sometimes contain incomplete stories; most of the viewers don’t even understand what the main products in the ads are.

Let’s look at an example: If you sell baby products, write a blog post that relates to baby care. Try to make memorable titles by implementing SEO to improve your eCommerce marketing strategies that help in improving your website’s visibility.

The topic generator by Fueon generates noteworthy subjects that can be used as blog post titles. This helps out in maintaining the flow of work that benefits in generating leads.

One of the main things is that you are allowed to target an audience in content marketing, meaning that you will reach your desired demographic and enjoy these benefits. Ads, on the other hand, may cause irritation to the viewers who can’t relate to them.

4. Customers want information rather than promotions

Let’s say you’re shopping for home appliances. Would you click on a random ad or read an in-depth review that compares different models? We prefer reading reviews.

Ad campaigns are mere promotions that are not always able to satisfy customer queries. When you answer their questions in written content, you’re not just selling – in fact, you’re solving problems that trigger them, and they prefer reviewing our ads. That’s how you turn casual browsers into loyal customers.

5. SEO makes PPC ads smarter

The PPC ad leads customers to a landing page that’s easily optimized for SEO. It quickly loads the result pages that have clear product descriptions, and even ranks organically for related terms. 

SEO makes PPC ads smarter by suggesting the keywords and trends that work perfectly for improving the visibility on websites. So, relying solely on PPC ads is not worthwhile for eCommerce businesses.

6. Continuous traffic with content marketing and SEO

In PPC ad campaigns, traffic disappears as soon as the campaign ends. The evergreen, continuous traffic can only be attributed to search engine optimization.

Let’s look at an example to clarify how content marketing and SEO brings consistent traffic to the website. If you write a comprehensive post on ‘Healthy diet and workout benefits’, it will remain valuable for people who are just starting to care about health and diet.

As more people search for sustainable living tips, your evergreen content will continue to attract traffic from new visitors, year after year without you needing to refresh your PPC budget.

While content marketing is the best strategy within SEO to bring in multiple visitors, its impact is becoming dependent on several factors. Google’s algorithms have had a negative impact on thousands of niche sites which were working purely on content marketing strategies.

With recent algorithm updates, you will see bigger websites appearing higher in Google SERPs (search engine results page). It means the backlinks were never out of the equation, but not all backlinks work the same. Among different link building types, guest posts, niche edits, and editorial backlinks are the most powerful.

Conclusion

PPC ads help you get noticed quickly, but SEO and content marketing build a strong foundation. They work together like a great team. PPC ads bring quick visitors while SEO and content make sure those visitors stick around for a long time.

So, solely relying on pay-per-click ad campaigns is not going to work for eCommerce websites. Begin with small steps, keep at it regularly, and see your eCommerce website develop into a popular and reliable place for your visitors. 

While you build long-term traffic through SEO and content, 8fig’s smart funding tools can help you scale faster. Let’s plan your growth today.

Have article ideas, requests, or collaboration proposals? Reach out to us at editor@8fig.co – we’d love to hear from you.

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