5 must-know tips for effective eCommerce video advertising

*This article was written by Gerlie Ballesteros, SEO outreach specialist at VEED.

The way people shop has changed dramatically, and video has emerged as a key player in this transformation. Think about it: When was the last time you scrolled through social media or browsed a website without encountering a video ad?

It’s no coincidence that 91% of businesses are using video as a marketing tool in 2025, up from just 63% in 2017. And for eCommerce brands, this isn’t just a trend – it’s a game-changer.

What makes video ads so powerful for eCommerce? Here are some compelling statistics to set the stage:

• Viewers retain 95% of a message when watching it in video form compared to just 10% when reading it in text.
• Shoppable videos – ads with embedded purchase links – can boost conversions by up to 30%.
• According to HubSpot, 72% of consumers prefer video over text when learning about products or services.

These numbers underline an undeniable truth: If you’re not leveraging video ads effectively, you’re leaving money on the table. But crafting impactful videos isn’t about hiring Hollywood directors or owning state-of-the-art equipment; it’s about strategy, creativity, and a deep understanding of what clicks with your audience.

This guide is here to make it easier for you. Whether you’re just dipping your toes into video advertising or looking to refine your approach, these five actionable tips will give your eCommerce brand the edge it needs to thrive.

Let’s dive in and make your video ads not just good, but unforgettable:

1. Understand your audience

Here’s the thing: A great video is meaningless if it’s shown to the wrong people. You need to know who you’re talking to before you hit record.

Start with these steps:

• Analyze demographics and preferences. Use tools like Google Analytics or Shopify’s built-in reports to identify your audience’s age, gender, and location.
• Dive into social media insights. Platforms like Instagram and TikTok provide detailed engagement data to help you understand what your audience enjoys.
• Create buyer personas. This helps you visualize your ideal customer’s pain points, goals, and preferences.

2. Keep your message clear and concise

Your audience’s attention span is shorter than ever – roughly 8 seconds, according to a Microsoft study. This means your video needs to grab attention immediately and keep the message simple.

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3. Leverage high-quality visuals and audio

Nobody wants to watch a grainy, poorly lit video with muffled audio. High production quality builds trust and professionalism, but don’t worry – you don’t need a Hollywood budget. 

Budget-friendly production tips:

• Natural lighting is your best friend. Shoot during the golden hour for a soft, flattering look.
• Invest in affordable gear. A smartphone with a good camera and a tripod goes a long way.
• Use free or low-cost editing tools: When it comes to video editing tools, you will have a wider range of options today. However, keep your needs and who will use the tool in mind. Fortunately, some of them come with excellent features, such as background remover, subtitle and caption generator, voice dubber, audio editor, and AI features, that can be used by both novices and experts in video editing. 

4. Optimize for mobile viewing

Over the past decade, smartphones have become the primary device for video content consumption. In fact, 75% of global video views happen on mobile devices. Ignoring mobile optimization isn’t just a missed opportunity – it could actively harm your campaign’s performance. 

Why does mobile optimization matter?

Mobile-first platforms

• Platforms like Instagram, TikTok, and Snapchat prioritize mobile users, with vertical formats being the default for video ads.
• TikTok reports that 1 billion videos are watched daily, 90% of which happen on mobile devices.

User behavior trends

• People multitask on mobile: scrolling social feeds, shopping online, and watching videos simultaneously.
• To catch their attention, videos need to be eye-catching and immediately engaging.

Increased accessibility

Mobile devices enable users to consume video content anytime, anywhere – on commutes, during lunch breaks, or before bed.

How do you make your videos mobile-friendly?

1. Vertical videos are a must. Platforms like Instagram reels and TikTok prioritize vertical formats.
2. Add captions. Studies show that over 80% of mobile viewers watch videos with the sound off.
3. Use eye-catching thumbnails. A compelling thumbnail can increase click-through rates by 30%.

5. Include a strong call-to-action (CTA)

Even the most stunning video won’t drive results without a clear next step. A strong CTA nudges viewers to take action, whether it’s visiting your site, adding a product to their cart, or subscribing to your newsletter.

Here’s how to craft effective CTAs:

• Use action-oriented language like “Shop Now,” “Learn More,” or “Get Yours Today.”
• Place CTAs strategically – early for shorter videos and at the end for longer ones.
• A/B test different CTA styles to see what resonates with your audience.

Tips for finding the right eCommerce video advertising company

If you’re ready to elevate your marketing efforts but don’t have the time, expertise, or resources to handle video production in-house, partnering with a professional video advertising company can make all the difference. However, not all agencies are created equal, and choosing the wrong partner could cost you time and money without delivering the results you need.

Here are some tips to help you find the right fit:

1. Define your goals and budget

Before you start looking for a company, get clear on your objectives and what you’re willing to spend.

• Are you looking to drive conversions, boost brand awareness, or increase social engagement?
• Do you need a single ad or an entire campaign strategy?

2. Check their portfolio

A company’s past work speaks volumes about what it can do for you. Look for these key indicators:

• Industry experience: Have they worked with eCommerce brands before?
• Creativity: Do their videos stand out or feel cookie-cutter?
• Results-driven: Are there case studies showcasing measurable outcomes like increased sales or engagement?

3. Evaluate their expertise in your niche

Every industry has its nuances, and it’s crucial to find a company that understands yours.

For example:

• If you sell beauty products, look for a company that specializes in visually appealing, tutorial-style videos.
• If you’re in tech, find an agency that can simplify complex features into easy-to-understand visuals.

4. Prioritize transparency

The best companies are upfront about their process, pricing, and timelines. During your consultations, ask:

• What’s included in their pricing?
• How do they handle revisions?
• How will they measure the success of the campaign?

A red flag? Agencies that avoid clear answers or pressure you to sign contracts without detailed proposals.

5. Request a custom proposal

Once you’ve narrowed down your options, request a custom proposal tailored to your needs. This is your chance to evaluate:

• How well they understand your brand and goals.
• The creativity of their ideas.
• Their communication style and professionalism.

Your video advertising revolution

eCommerce video advertising isn’t just a trend – it’s your competitive advantage. By implementing these strategies, you’ll transform casual browsers into loyal customers.

Remember: The most powerful videos don’t just sell products; they tell stories that resonate, inspire, and connect.

Scaling your brand takes more than great ads – it takes smart financial strategy. With 8fig’s flexible funding and AI-powered financial tools, you can invest in high-performing campaigns while keeping your cash flow steady. Plan, fund, and grow – your way!

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Have article ideas, requests, or collaboration proposals? Reach out to us at editor@8fig.co – we’d love to hear from you.

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