*This article was written by Muhammad Irfan Gulzar for AI Tech Agency.
Every business owner knows that one of the keys for marketing is creating content en masse. But why not use your existing content to drive more engagement? Wouldn’t it be a lot more convenient? Your answer will, most probably, be yes. Remember, you don’t need new material every time to nurture your audience when you already have masterpieces under your belt.
Why is content so crucial for eCommerce?
Content is the backbone of any successful eCommerce marketing strategy. It helps you attract potential customers, build trust, and establish your brand as an authority in your niche. Well-crafted content doesn’t just sell a product – it tells a story, answers questions, and addresses pain points, making your audience feel understood and valued.
For eCommerce sellers, content is what powers SEO rankings, drives traffic to your store, and fuels your social media presence. It allows you to engage with your audience at every stage of the buyer’s journey, from discovery to conversion. Without consistent and compelling content, you risk losing visibility, credibility, and, ultimately, sales.
Adopting a new approach to use the same content for your brand’s promotion could result in customer retention and gaining new customers alike. However, what exactly should you do to repurpose old videos, text, or pictures while ensuring that they resonate with your potential clients?
In this article, we will tell you effective ways to reuse content and provide some proven tips. However, before that, let’s look at how this strategy benefits you. Ready to get started?
Why repurpose existing content?
Let’s look at some solid reasons that highlight the importance of content repurposing:
Maintaining consistency
Creating marketing material consistently is challenging, especially for busy entrepreneurs and eCommerce sellers. This is where content repurposing can help. This technique allows you to benefit from what you have already produced. It allows you to stay active on all of your platforms without any delay.
Reaching new audiences
A particular type of content may keep you stuck to a limited audience, but when you start publishing the same material uniquely, it attracts interested people. This takes your online reach from a specific group to a wider crowd with the same interests.
Increasing engagement
Remember – people consume content in different forms. They don’t engage with the same format every time. When you repurpose existing material in different forms, it is more likely to impress the audience. So, it is a good idea to engage your followers by meeting their expectations.
Might also interest you:
- Maximizing ROI with AI-generated content: A guide for eCommerce sellers
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- Supercharging your Amazon PPC campaigns with AI
Ways to repurpose content effectively
When it comes to repurposing pre-made material, you can try different strategies. Here are some of the most effective ones:
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- Turn how-to guides into tutorials: Your how-to posts can be short tutorials. All you need to do is present the processes using engaging visuals.
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- Extract valuable insights from blogs: Blog posts often contain valuable data such as facts, figures, and stats. You can use these insights to create “Did you know?” and “Fact vs. myths” posts.
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- Convert text into visual infographics: Another effective way to use extracted insights from blogs and articles is creating visual infographics. Visually presented data attracts people more than text.
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- Split long-form content into reels: Why create new reels when you have compelling long-form videos? You can split the long videos into short clips focused on a particular point.
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- Create podcasts from webinars: If you use webinars to generate leads, you can double the impact by extracting audio from them. Then, you can split the extracted audio into equal-length podcast episodes to drive engagement.
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- Combine social media posts into a guide: If you truly care about content creation, you might have a stock of social media infographics. Convert such visuals into short guides and post them on your site, but remember to optimize them for SEO.
Best content repurposing practices
Now that you have learned a few content repurposing strategies, let’s discuss some important points:
Adapt to audience preferences
Repurposing content doesn’t mean posting every type of content. Rather, it involves producing material according to audience preferences. Don’t forget to remember what targeted people want; for instance, in the case of textual content, they may be looking for a particular tone, style, structure, and language.
So, whether you create blog posts, social media post descriptions, or any type of textual content – align it with the readers’ expectations. You can do it easily using online writing assistants, such as an efficient paraphrasing tool. It allows you to customize word choice, tone, and style as per your audience’s requirements. Remember, adopt the same personalization approach for visual content.
Use the best content for repurposing
When deciding on what to repurpose, prioritize content that has already performed well. The articles, blogs, pictures, and videos that already drove engagement are more likely to resonate with people again. Sift through your existing resources and choose the best pieces of content among them. But how do you decide which one is the right one to repurpose?
Well, the simple answer to this question is that you can check the previous performance using platform-specific metrics. For instance, if you want to convert blog posts to social media posts, you select the ones that have generated the most traffic, engagement, and conversions. Similarly, you can check the likes, shares, and comments of social media posts before repurposing them.
Optimize content for each platform
Remember, each online platform has its own optimization requirements. For instance, Instagram and Facebook demand square posts and reels. Similarly, search engines expect you to write engaging, unique, and SEO-optimized content. When you aim to repurpose content, don’t overlook the specific requirements of intended platforms.
The more you focus on optimization, the higher the chances of your content gaining a wider reach. You can also make some additional efforts such as using hashtags, tagging people, and sharing content in groups to make your posts visible to a large volume of people.
Monitor the performance at each platform
When you repurpose content, it is essential to keep an eye on its performance. This helps you figure out whether your strategy is working or not.
By identifying the weak areas in a timely manner, you can improve the practice of reusing existing material. This ensures that your hard work brings the desired results, such as higher engagement and new customers.
To measure how well your content performs, focus on key metrics such as bounce rate, dwell time, traffic, likes, shares, comments, conversion, etc. In the starting phase, you will see a mix of down and up engagement rates. During this time, you have the opportunity to identify what type of content and which platform gives you the best response. This observation helps you create compelling material that perfectly resonates with the audience.
Conclusion
You can engage your audience on every platform by using your existing material. We have discussed the multiple ways you can repurpose content. Also, we have provided you with some practical tips on content repurposing. So now, we hope that you will utilize this highly beneficial technique to bring more engagement and audience to your online platforms.
Repurposing content is just the beginning. To truly scale your eCommerce business, you need the right tools to maximize every opportunity. With 8fig’s funding and financial management solutions, you can focus on growth while we handle the rest.
Have article ideas, requests, or collaboration proposals? Reach out to us at editor@8fig.co – we’d love to hear from you.
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