*This article was written by Abby Zhang, core product manager at WADesk.
In recent years, WhatsApp marketing has become a go-to strategy for businesses. As one of the world’s most popular messaging apps, WhatsApp boasts an impressive 98% open rate, providing companies with a direct and efficient communication channel to boost customer conversions. This article will guide you on how to maximize WhatsApp for business marketing.
The power of WhatsApp marketing
Advantages of WhatsApp marketing over traditional email marketing:
Massive user base
According to Statista, WhatsApp has reached around 3 billion monthly active users across 180+ countries, offering businesses a vast pool of potential customers.
High messaging efficiency
WhatsApp marketing enables high engagement and one-on-one interactions. Instant messaging allows businesses to respond to customers quickly, fostering trust.
Multimedia support
Businesses can send text, images, videos, audio, and links, making it easier to showcase products in a visually appealing way, increasing conversion rates.
High security
All communications are end-to-end encrypted, ensuring that only businesses and customers can access shared messages, calls, and media, safeguarding customer privacy.
How to maximize WhatsApp marketing for business
Choose the right WhatsApp marketing solution is all about assessing both the solution and your personal business needs. Here’s everything to take into consideration:
WhatsApp (basic version)
Completely free to use, WhatsApp is mainly for personal and social communication. It lacks dedicated customer management tools, requiring users to manually add contacts and engage in one-on-one conversations.
WhatsApp business
Not entirely free. Suitable for small businesses, WhatsApp Business offers enhanced customer management features, allowing businesses to deliver personalized marketing. It also includes auto-replies for improved customer service efficiency.
WhatsApp marketing tools
For enterprises requiring large-scale customer acquisition and automated marketing, WhatsApp marketing tools like WADesk provide robust customer management capabilities. These are particularly useful for industries like eCommerce and international trade.
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Laying the foundation for effective WhatsApp marketing
Register with a real phone number
Use a real phone number that matches your personal or business identity to boost credibility and avoid restrictions associated with virtual or mass-registered numbers.
Complete your profile
Fill in your business details, including name, profile picture, and status, to enhance credibility and build a strong brand image.
Warm up your account before WhatsApp marketing
WhatsApp has strict anti-spam measures that monitor user behavior. Newly registered accounts lack historical data, making them vulnerable to bans when engaging in outreach activities. Warming up your account before launching WhatsApp marketing campaigns is essential.
Account security guidelines
Manually control daily chat frequency and interactions. You can warm up with multiple accounts by exchanging messages, making calls, and posting statuses to improve credibility. This strategy makes new accounts appear more authentic and reduces ban risks.
For businesses managing hundreds or thousands of WhatsApp numbers, manual account warming is impractical. WADesk automates this process by using AI-driven conversations based on trending news, mimicking real user behavior and significantly lowering the risk of triggering WhatsApp’s anti-spam measures.
Green Tick Verification
A verified WhatsApp Business account (Green Tick) signifies credibility and reduces the likelihood of bans. Here’s how to obtain verification:
Unlock meta-verified access
- Provide accurate business details (name, contact, address, description, email, website, etc.).
- Increase engagement by responding to messages and running ads.
- Maintain an active and reputable account to boost verification chances.
Submit green tick verification request
Once the Meta Verified option appears, submit the following documents:
- Business registration certificate
- Legal representative’s ID (passport or national ID)
- Business contact details (website, email, social media accounts)
- Tax registration (if applicable)
Approval takes 7-14 days. If rejected, you can reapply after 30 days.
Maximize the use of WhatsApp groups
WhatsApp group operation is an important way to enhance customer interaction, build communities and optimize communication. Maximizing the use of WhatsApp groups can strengthen customer relationships, increase customer loyalty, and improve promotion efficiency and conversion rates.
Potential leads mining
To market effectively, you must identify the right prospects.
You can search for the WhatsApp group links of the target topics on social media platforms such as Instagram, Facebook or YouTube, or the WhatsApp contact links on the target customers’ homepages, and batch add them into the groups. Then, export all the WhatsApp numbers of the group members. This way, a large number of potential customers can be found. (You’d better not directly send broadcast messages to the groups. This way, you may be immediately removed from the group and unable to continuously obtain the new member numbers in the group in the future. )
After that, with the help of the batch messaging tool, you can quickly and efficiently start reaching out to customers. Additionally, you’d better establish multiple WhatsApp groups to gather your customers together for the convenience of continuously conducting marketing and promotion work in the future.
However, WhatsApp’s risk control mechanism is very strict. Account suspension may result in the loss of customers. Therefore, it is necessary to remember to make data backups and customer backups to avoid significant losses caused by accidental account suspension.
Scaling your marketing
Expand brand reach by scheduling group messages for promotions. Since different groups have unique needs, tailor messaging strategies accordingly.
As group numbers grow, manually sending messages becomes inefficient. Automated bulk messaging tools streamline communication while mimicking real user behavior to minimize account bans.
Message read status monitoring
Monitor message read rates to adjust marketing approaches. Analyzing engagement data refines promotional tactics and strengthens customer interactions.
WhatsApp – useful tips
Restore chat history
Enable cloud backups to restore chat history anytime. Reinstall WhatsApp, enter your registered phone number, and select “Restore” to retrieve conversations.
Manage group messages
As WhatsApp marketing groups grow in size, managing them becomes more challenging. If inappropriate content is posted, group admins can use WhatsApp’s “Admin Remove” feature to delete violating messages. After deletion, all members can no longer view the content, and the chat will display a notification saying, “This message was removed by an admin.”
Conduct polls for customer feedback
To optimize WhatsApp marketing strategies, you can gather customer feedback by setting up satisfaction surveys. WhatsApp’s poll feature simplifies this process, allowing event planners to collect opinions from group members.
The sender clicks the “+” symbol, selects “Poll,” enters a question, and adds options to launch the poll. Group members can select multiple answers, making the process user-friendly and clear.
Protect privacy in groups
WhatsApp’s disappearing message feature enhances user privacy in groups. Tap the ① icon in the chat before sending multimedia messages to activate it. Once activated, photos or videos sent to the group can’t be screenshot.
WhatsApp diversion link
WhatsApp can generate diversion links. Add these short links to your emails and website. When customers click links, they’re automatically assigned to team members or WhatsApp groups. This ensures even customer distribution and reduces the risk of account suspension for sales reps handling excessive customer loads.
Final thoughts
As WhatsApp continues to reshape how businesses connect with their customers, leveraging the right tools – like automation, segmentation, and smart messaging – is key to scaling efficiently. But growth doesn’t stop at outreach.
At 8fig, we help eCommerce sellers take the next step by aligning marketing momentum with financial agility, offering flexible funding and cash flow management to match your pace. After all, sustainable growth is a conversation worth having.
Have article ideas, requests, or collaboration proposals? Reach out to us at editor@8fig.co – we’d love to hear from you.
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