Amazon‘s Big Spring Sale starts on March 25 and lasts until March 31. For eCommerce sellers, it’s a great chance to increase traffic, drive conversions, and boost Q2 revenue.
If you haven’t finalized your game plan yet, don’t worry. With just a couple of days to go, there’s still time to take action.
Here are six smart, last-minute ways to get your store ready and make the most of the spring rush:
1. Audit your pricing strategy
Start by reviewing your pricing on top-selling products and seasonal items. Make sure your prices are competitive and aligned with your goals. If you’re using automated repricing tools, double-check that your rules are still relevant for this sales period. A small tweak can help you win more Buy Boxes without slashing your margins.
2. Optimize your product listings
Focus on the listings that matter most – your bestsellers and high-traffic items. Update your titles, bullet points, and images to reflect spring themes or limited-time offers. Even if the items don’t necessarily scream ‘spring’, you can use the right terminology to make the descriptions work to your advantage.
Make sure your keywords are relevant and that your listings are clear, easy to read, and mobile-friendly. Even a few quick edits can improve visibility and conversions.
3. Check your inventory levels
Running out of stock during a major sale can kill your momentum. Review your stock levels today and make sure you’ve accounted for demand spikes. If some products are running low and can’t be restocked in time, consider shifting your ad budget to items with more inventory. Staying in stock means staying competitive.
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4. Review your ad campaigns
Take a quick look at your Sponsored Products and other Amazon ads. Make sure your campaigns are active, your targeting is still relevant, and your budgets are high enough to carry you through the sale. Increasing your bids slightly for top-performing keywords can help boost visibility during the high-traffic period.
5. Set up deals and coupons
Shoppers LOVE a good deal – especially during big seasonal events. If you haven’t already, consider adding coupons or setting up limited-time discounts on your key products. Promotions not only drive conversions, but also help your listings stand out in crowded search results.
6. Prepare your customer service
Sales events often lead to an uptick in customer questions. Be ready. In order to prepare quickly, have your message templates ready for common questions, and make sure your support channels are well-staffed. Quick responses and clear communication can help turn new buyers into repeat customers.
7. Test your mobile experience
More than half of Amazon shoppers buy directly from their phones. Make sure your listings look good on mobile, your images load quickly, and your product pages are easy to scroll through – a smooth mobile experience can make or break a sale.
8. Recheck fulfillment settings
If you use FBA, confirm that your listings are properly enrolled and inventory has been received. For FBM sellers, double-check your handling times and shipping policies. Delays during the sale can lead to negative reviews and lost sales.
9. Monitor performance throughout the sale
We strongly advise to keep an eye on your metrics during the event. Watch for sudden dips in impressions or clicks, and be ready to adjust ads, budgets, or inventory allocation in real time. Staying agile helps you make the most of the momentum.
Final thoughts
The Amazon Big Spring Sale is more than just a seasonal promotion; it’s a chance to grow your customer base and gain momentum going into Q2. Even with limited time, these small adjustments can make a huge difference.
Looking for a sustainable, long-term strategy to scale? 8fig’s flexible funding and AI-powered Growth Tools help sellers stay ready for every sales surge. Let’s grow smarter, one cycle at a time.
Have article ideas, requests, or collaboration proposals? Reach out to us at editor@8fig.co – we’d love to hear from you.
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