5 social media growth hacks eCommerce sellers need to know for 2025

*This article was written by Ashley Rector, founder of Quimby Digital.

Social media is no longer just a place for brand awareness – it’s a driving force for eCommerce growth. Platforms like TikTok, Instagram, and Reddit are where consumers discover, connect with, and shop from their favorite brands.

As we move into 2025, understanding how to leverage social media effectively is more critical than ever. In this article, we’ll explore five essential social media strategies for eCommerce sellers, breaking down why they matter, actionable steps you can implement today, and the ROI you can expect. We also have an exclusive offer for you at the end.

1. Community management and outbound engagement: The key to unlocking growth

Community management is all about building genuine relationships with your audience by actively engaging with them. Outbound engagement means taking the initiative to connect with potential customers by liking, commenting, and interacting on their content to expand your reach and spark connections.

Why it’s important

Building a loyal online community fosters trust and long-term customer relationships. Platforms like TikTok and Instagram reward engagement, meaning the more active you are on the platform, the more visible your content becomes.

Actionable steps

• Set aside 10-15 minutes a day to focus on outbound engagement across all platforms.
• Reply to comments on TikTok within the first hour of posting to boost visibility. It drives commenters back to your video driving up views.
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• Engage with Instagram Stories of your ideal target consumer. It drives more growth than just commenting alone.
• Use outbound engagement strategies like commenting on similar accounts and participating in relevant discussions to expand your reach.

ROI

• Active community management improves customer loyalty by 67% and increases brand awareness by 47%.
• Brands with engaged communities experience a 21% increase in overall brand engagement.
• Companies that prioritize community management reduce support costs by 48% through faster and more efficient resolutions.

2. Leverage Reddit for niche community building

Reddit is where conversations about every imaginable topic are already happening. By joining and contributing to relevant subreddits, you can naturally embed your brand into these communities while gaining insight into what your ideal customers care about most.

Why it’s important

Reddit offers unparalleled access to niche communities that are already discussing topics relevant to your products. Authentic engagement on Reddit can position your brand as a trusted authority, leading to long-term loyalty.

Actionable steps

• Identify subreddits where your target audience is active (e.g., r/EcoFriendlyProducts, r/Fitness).
• Host AMAs (Ask Me Anything) to share insights about your brand and products.
• Share non-salesy, educational content that aligns with the interests of the community.
• Drop relevant links to your website when appropriate but be extremely careful due to spamming policies.

ROI

• Authentic interactions can drive a 30% increase in referral traffic to your website.
• Reddit’s niche audience has higher purchase intent, resulting in stronger conversion rates.
• Although no-follow links don’t pass link equity, they can lead to natural backlinks if users find your content valuable and link to it from their own sites or blogs.

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3. Don’t push products in every post, focus on lifestyle

Rather than constantly promoting products, this approach highlights how your brand fits into your audience’s world. It’s about painting a picture of the life your customers aspire to, with your product naturally playing a role in it.

Why it’s important

Modern consumers are drawn to brands that reflect their values and fit seamlessly into their lifestyles. By focusing on lifestyle marketing, you build an emotional connection that extends beyond the transaction. Pushing product in every post will drive down follower rates.

Actionable steps

• Share content that shows how your product integrates into daily life, such as morning routines, travel essentials, or workout setups.
• Use UGC (user-generated content) to showcase real customers using your product.
• Limit overtly product-focused posts to no more than 30% of your content strategy.

ROI

• Posts focused on lifestyle content can increase engagement rates by 25%.
• UGC ad campaigns deliver 4x higher click-through rates compared to brand-created content.

4. Partner with aligned creators for authentic reach

Working with creators means collaborating with individuals who genuinely resonate with your brand’s message and values. Their ability to tell authentic stories creates a powerful connection between your products and their engaged audiences.

Why it’s important

Creator partnerships allow you to tap into engaged audiences with authentic endorsements. Consumers trust creators to share products they genuinely use and recommend, making it a powerful tool for driving awareness and sales.

Actionable steps

• Collaborate with micro and nano influencers who have highly engaged audiences.
• Encourage creators to focus on storytelling rather than direct sales pitches.
• Repurpose creator content across your platforms to maximize value.

ROI

• Creator partnerships can deliver up to 60% higher engagement compared to traditional ads.
• Micro-influencer campaigns result in 22x higher conversion rates.
• Repurposing creator content saves up to 30% on production costs while maintaining authenticity.

5. Optimize with social commerce tools and ads

Social commerce combines the ease of online shopping with the immediacy of social platforms. By using tools like in-app shops and hyper-targeted ads, you can create a seamless path from discovery to purchase.

Why it’s important

Social commerce simplifies the path from discovery to purchase, allowing customers to buy directly within platforms. Combined with targeted ads, it’s a powerful way to drive conversions.

Actionable steps

• Set up Instagram and Facebook Shops for seamless in-platform shopping.
• Run location-based Meta Ads targeting parents or communities near your key regions.
• Use retargeting campaigns to re-engage users who have interacted with your social content.

ROI

• Social commerce can increase conversion rates by up to 30%.
• Retargeting campaigns deliver a 5-10x return on ad spend (ROAS).
• Location-based Meta Ads can drive local sales growth by up to 25%.

Conclusion

As 2025 approaches, eCommerce sellers must adapt to a rapidly changing social media landscape. By focusing on engagement, leveraging platforms like Reddit, and building a lifestyle-driven strategy, you can connect authentically with your audience and drive sustainable growth.

At Quimby Digital, our expertise is helping eCommerce brands implement cutting-edge social media strategies that deliver real results.

Special offer:

New year, next level: Get $1,000 off your first month with Quimby Digital!

Start 2025 with a partner who gets eCommerce. For a limited time, we’re offering $1,000 off your first month of services when you book before January 31, 2025.

Let’s craft a strategy that drives sales, scales your brand, and gives you the freedom to focus on what matters most. Ready to make it happen? Let’s talk: Email ashley@quimbydigital.com or fill out the form on our website!

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Have article ideas, requests, or collaboration proposals? Reach out to us at editor@8fig.co – we’d love to hear from you.

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