Your ultimate year-round eCommerce calendar: Key dates and events [2025]

Every season has its moment, and for eCommerce sellers, every moment is an opportunity. From major shopping holidays like Black Friday to quieter but profitable periods like back-to-school season, knowing the right dates to focus on can truly transform your business. Timing isn’t just about luck – it’s about strategy!

Consider this: US online sales during the 2024 holiday season rose by 3.8% year-over-year, with online shopping increasing by 6.7%. Even outside the holidays, events like Amazon generate billions in just 48 hours; for instance, Prime Day 2024 was Amazon’s biggest ever, with record sales and more items sold than any previous Prime Day event.

These numbers tell a simple story: When you align your sales strategies with the right dates and themes and take consumer psychology into account, customers are ready to shop.

This year-round calendar is more than just a list of holidays. It’s your cheat sheet to planning ahead, maximizing sales, and staying connected to what your customers want, when they want it. Whether it’s stocking up on the right inventory or crafting promotions that speak to the moment – this guide has you covered.

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January

Event name and date	Why it matters	Top-selling picks
New Year’s Day (Jan 1)	Resolutions drive purchases for a fresh start	Fitness gear, health products, organization tools
Returns period (late Dec – early Jan)	Customers use gift cards or exchange items	Clearance deals, everyday essentials, accessories
Blue Monday (Jan 20)	‘Saddest day’ sparks demand for feel-good items	Self-care kits, entertainment, uplifting treats
Martin Luther King Jr. Day (Jan 20)	Opportunity for socially conscious campaigns	Educational materials, Black-owned business items
End-of-winter clearance (all month)	Clear out winter inventory before spring	Winter apparel, seasonal decor, outdoor gear

1. New Year’s Day (Jan 1)

What is New Year’s Day?

New Year’s Day marks the beginning of the calendar year and is celebrated worldwide with resolutions, celebrations, and a fresh start mindset. It’s a time when people focus on self-improvement, fitness, and organization, making it a prime opportunity for eCommerce sellers to cater to those goals.

What to sell

• Fitness gear: Yoga mats, dumbbells, resistance bands, and activewear.
• Health-related products: Meal prep containers, water bottles, and wellness supplements.
• Organization tools: Planners, calendars, storage solutions, and office supplies.

Pro tips for eCommerce sellers

• Run ‘New Year, New You’ promotions to attract customers looking for a fresh start.
• Highlight products that support popular resolutions like fitness, health, and productivity.
• Offer bundles (e.g., a fitness starter pack) for added value.
• Leverage social media with inspirational posts and hashtags like #NewYearsResolution.

2. Returns period (late December – early January)

What is the returns period?

The returns period refers to the weeks following the holiday season when customers exchange or return gifts. It’s a time when shoppers are still actively engaging with stores, often using gift cards they received or looking for post-holiday deals.

What to sell

• Clearance items: Use the opportunity to move overstocked holiday inventory.
• Everyday essentials: Products customers might buy with gift cards, such as household goods or electronics.
• Accessories: Pair items with popular holiday purchases (e.g., cases for gadgets).

Pro tips for eCommerce sellers

• Simplify your return policy and clearly communicate it to build trust.
• Offer discounts or store credits for exchanges rather than refunds.
• Promote ‘New Year Deals’ to convert returns into additional purchases.
• Use this time to gather feedback on products and improve future offerings.

3. Blue Monday (3rd Monday – Jan 20, 2025)

What is Blue Monday?

Known as the “saddest day of the year,” Blue Monday is based on a combination of post-holiday blues, cold weather, and financial strain. While it started as a marketing concept, it’s a real opportunity for eCommerce sellers to cheer up customers with deals and uplifting products.

What to sell

• Wellness products: Aromatherapy candles, cozy blankets, self-care kits.
• Entertainment: Books, games, or hobby-related items.
• Discounts on uplifting products like flowers or treats.

Pro tips for eCommerce sellers

• Use empathetic messaging in your campaigns, focusing on self-care and happiness.
• Promote ‘feel-good deals’ or ‘Blue Monday blues busters’ with limited-time discounts.
• Send personalized email campaigns offering exclusive discounts to loyal customers.

4. Martin Luther King Jr. Day (3rd Monday – Jan 20, 2025)

What is Martin Luther King Jr. Day?

A US federal holiday honoring the civil rights leader Martin Luther King Jr. Many use this day to reflect on his legacy and participate in community service. While not a major shopping holiday, it can still be an opportunity for socially conscious marketing.

What to sell

• Books or educational materials focused on civil rights and diversity.
• Items from Black-owned businesses or brands that align with MLK’s values.
• Home goods or tech, as some retailers run long-weekend sales.

Pro tips for eCommerce sellers

• Partner with or promote Black-owned businesses.
• Highlight socially responsible initiatives, such as donating a portion of sales to a relevant cause.
• Use your platform to educate and share MLK’s messages in an authentic way.

5. End-of-winter clearance (all month)

What is the end-of-winter clearance?

January is a popular time for retailers to clear out winter inventory to make room for spring products. This creates opportunities to attract deal-seeking customers.

What to sell

• Winter apparel: Coats, gloves, scarves, and boots.
• Seasonal decor: Holiday-themed items and winter decorations.
• Outdoor gear: Snow shovels, sleds, and heaters.

Pro tips for eCommerce sellers

• Use ‘last chance’ messaging to create urgency around winter deals.
• Offer bulk discounts or free shipping to move inventory faster.
• Start previewing spring items to entice customers into early-season shopping.

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February

Event name and date	Why it matters	Top-selling picks
Super Bowl Sunday (Feb 9)	Major cultural event; fans host parties	Party supplies, snacks, team merchandise
Valentine’s Day (Feb 14)	Peak shopping time for romantic and personalized gifts	Flowers, chocolates, jewelry, custom items
Presidents’ Day (Feb 17)	Long weekend sales, especially for big-ticket items	Home goods, electronics, seasonal gear
End-of-winter clearance (all month)	Last chance to clear winter inventory	Winter apparel, seasonal decor, outdoor equipment

1. Super Bowl Sunday (1st Sunday – Feb 9, 2025)

What is Super Bowl Sunday?

Super Bowl Sunday is one of the biggest sports events in the US, attracting millions of viewers. Beyond football, it’s a major cultural event where fans host parties, snack, and shop for team merchandise.

What to sell

• Party supplies: Disposable plates, cups, and decorations.
• Snacks: Popcorn kits, chips, and dips (or snack-related accessories).
• Team merchandise: Jerseys, hats, and fan gear.

Pro tips for eCommerce sellers

• Launch ‘game day bundles’ that combine party essentials.
• Use urgency by promoting ‘in time for the game’ delivery deadlines.
• Run themed social media campaigns with hashtags like #SuperBowlSavings.

2. Valentine’s Day (Feb 14)

What is Valentine’s Day?

Valentine’s Day is a global celebration of love and affection, where people exchange gifts like flowers, chocolates, and jewelry. It’s a peak shopping time for romantic and personalized products.

What to sell

• Classic gifts: Flowers, chocolates, and jewelry.
• Personalized items: Custom photo frames, engraved jewelry, or monogrammed keepsakes.
• Experience-based products: Gift cards for spa days or subscription boxes.

Pro tips for eCommerce sellers

• Offer ‘last-minute’ delivery options for procrastinating shoppers.
• Create bundles, like ‘dinner for two’ kits that include candles and wine glasses.
• Use email campaigns to target couples and singles (e.g., self-care gifts for singles).

3. Presidents’ Day (3rd Monday – Feb 17, 2025)

What is Presidents’ Day?

Presidents’ Day is a US federal holiday honoring past presidents. It’s widely known for long weekend sales and discounts, particularly on big-ticket items like appliances and furniture.

What to sell

• Home goods: Mattresses, furniture, and appliances.
• Electronics: TVs, laptops, and gadgets.
• Seasonal gear: Early spring outdoor equipment or tools.

Pro tips for eCommerce sellers

• Market this as a ‘long weekend sale’ for customers looking to shop during their extra day off.
• Use phrases like ‘historic deals’ or ‘presidential savings’ in your campaigns.
• Highlight free shipping or financing options for big-ticket items.

4. End-of-winter clearance (all month)

What is the end-of-winter clearance?

Much like in January, February is a time when retailers aim to clear out winter inventory before spring. It’s a great time to target deal-seekers with steep discounts.

What to sell

• Winter apparel: Coats, gloves, and boots.
• Seasonal decor: Holiday and winter-themed decorations.
• Outdoor equipment: Snow removal tools, heaters, and sleds.

Pro tips for eCommerce sellers

• Promote ‘final markdowns’ with countdown timers to emphasize urgency.
• Pair discounted items with spring previews to generate excitement for the upcoming season.
• Create ‘bundle and save’ deals to move slow-moving inventory faster.

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• Holiday rush readiness: Top 8 tips for handling seasonal demand peaks

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March

Event name and date	Why it matters	Top-selling picks
Daylight saving time begins (Mar 9)	Seasonal shift drives demand for energy-saving and spring-related products	Smart bulbs, blackout curtains, spring decor
International Women’s Day (Mar 8)	Celebrate and empower women; focus on women-owned products	Gifts for women, empowerment merchandise, women-led brands
St. Patrick’s Day (Mar 17)	Festive event with global appeal for themed celebrations	Green apparel, party supplies, novelty items
Spring cleaning sales (all month)	Seasonal refresh encourages organization and cleaning purchases	Cleaning supplies, storage solutions, home improvement tools

1. Daylight saving time begins (2nd Sunday – Mar 9, 2025)

What is daylight saving time?

Daylight saving time (DST) begins in March, when clocks are set forward one hour to make better use of daylight. For many, it signals the start of longer, sunnier days and the transition to spring.

What to sell

• Energy-saving products: Smart bulbs, timers, or blackout curtains.
• Seasonal decor: Bright, spring-themed items like floral accents or planters.
• Health-related products: Sleep aids, blue light glasses, or sunrise alarm clocks.

Pro tips for eCommerce sellers

• Market products with themes of ‘refresh and reset’ to match the seasonal change.
• Use messaging that highlights the benefits of preparing for longer days, like “Spring forward with energy-saving gadgets!”
• Create bundles for related items, such as a daylight-saving ‘sleep kit.’

2. International Women’s Day (Mar 8)

What is International Women’s Day?

Celebrated worldwide, International Women’s Day is a time to honor women’s achievements and advocate for gender equality. Many brands run promotions tied to women-focused initiatives or empowerment themes.

What to sell

• Gifts for women: Jewelry, self-care kits, or inspirational books.
• Empowerment merchandise: T-shirts, tote bags, or accessories with motivational messages.
• Products from women-owned businesses.

Pro tips for eCommerce sellers

• Highlight products made by women or support women-owned brands in your promotions.
• Partner with charities or organizations supporting women’s causes and donate a percentage of sales.
• Use hashtags like #InternationalWomensDay or #IWD2024 to increase visibility.

3. St. Patrick’s Day (Mar 17)

What is St. Patrick’s Day?

This Irish holiday celebrates heritage, culture, and all things green! It’s become a global occasion, with parties, parades, and themed festivities.

What to sell

• Green-themed apparel: T-shirts, hats, and accessories.
• Party supplies: Decorations, drinkware, and DIY kits for festive recipes.
• Novelty items: Irish-themed gifts or humor-based products.

Pro tips for eCommerce sellers

• Use vibrant green visuals in your campaigns to capture the holiday spirit.
• Promote ‘lucky deals’ or themed discounts, like “17% off for the 17th!”
• Offer digital downloads, such as St. Patrick’s Day recipes or craft templates, to increase engagement.

4. Spring cleaning sales (all month)

What is spring cleaning?

Spring cleaning is a seasonal ritual where households refresh and organize their spaces after winter. It’s a major driver for sales of cleaning and organization products.

What to sell

• Cleaning supplies: Eco-friendly products, all-purpose cleaners, and dusting tools.
• Storage solutions: Bins, shelves, and organizers.
• Home improvement tools: Paint supplies, garden equipment, and DIY kits.

Pro tips for eCommerce sellers

• Create themed bundles, like ‘spring cleaning starter kits.’
• Emphasize sustainability by promoting eco-friendly or reusable products.
• Run flash sales on high-demand cleaning tools to drive urgency.

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April

Event name and date	Why it matters	Top-selling picks
Easter Sunday (Apr 20)	Family gatherings and traditions drive holiday shopping	Easter baskets, holiday decor, kids’ gifts
Earth Day (Apr 22)	Focus on sustainability and eco-friendly products	Reusable bags, green gadgets, gardening kits
Tax Day (Apr 15)	Customers look for financial tools and treat-yourself items	Budgeting tools, productivity products, indulgent gifts
Small Business Week (late April – early May)	Celebrate small businesses and their unique products	Handmade items, customizable gifts, digital tools

1. Easter Sunday (Apr 20)

What is Easter Sunday?

Easter is a Christian holiday celebrating the resurrection of Jesus Christ, but it’s also widely celebrated as a cultural event with egg hunts, family gatherings, and festive meals. The date varies each year, typically falling in March or April.

What to sell

• Holiday essentials: Easter baskets, plastic eggs, and themed decorations.
• Gifts for kids: Toys, stuffed animals, and candy.
• Baking and cooking supplies: Easter-themed molds, cupcake toppers, and tableware.

Pro tips for eCommerce sellers

• Launch pre-packaged Easter kits (e.g., egg-dyeing sets or ready-made gift baskets).
• Use bright and pastel colors in your marketing to evoke the holiday spirit.
• Highlight last-minute delivery options for shoppers scrambling to prepare.

2. Earth Day (Apr 22)

What is Earth Day?

Earth Day is a global event focused on environmental awareness and sustainability. Many consumers look for eco-friendly products to celebrate their commitment to the planet.

What to sell

• Sustainable products: Reusable bags, bamboo utensils, and biodegradable items.
• Green gadgets: Solar-powered chargers, compost bins, or water-saving devices.
• DIY kits: Gardening kits, seed packets, or eco-crafting supplies.

Pro tips for eCommerce sellers

• Run promotions that emphasize sustainability, like “Green Deals for Earth Day.”
• Highlight your brand’s eco-conscious efforts (e.g., sustainable packaging or donating to environmental causes).
• Collaborate with environmental organizations to show support for the cause.

3. Tax Day (Apr 15)

What is Tax Day?

Tax Day is the deadline for filing federal income taxes in the United States. While it’s not a typical shopping holiday, it’s an opportunity for campaigns targeting financial tools or self-rewarding purchases.

What to sell

• Financial tools: Budgeting software, planners, or organizational supplies.
• Productivity items: Office accessories or tech upgrades.
• ‘Treat yourself’ products: Wellness items, gadgets, or indulgences like snacks or candles.

Pro tips for eCommerce sellers

• Create campaigns with a playful tone, like “You’ve earned it – treat yourself this Tax Day!”
• Offer limited-time discounts on productivity tools to help customers stay organized.
• Promote products with phrases like “Turn your refund into something rewarding.”

4. Small Business Week (late April to early May – May 4-10, 2025)

What is Small Business Week?

A celebration of entrepreneurs and small businesses, this week recognizes the importance of small enterprises to the economy. It’s a chance for sellers to connect with their local and online communities.

What to sell

• Products from small or local brands.
• Customizable items for business owners, like notebooks, mugs, or office decor.
• Digital tools for small business owners, like software or subscriptions.

Pro tips for eCommerce sellers

• Use this time to highlight your own story as a small business.
• Run campaigns like “Support Small, Shop Local” with discounts on niche or artisan products.
• Collaborate with other small businesses to cross-promote products.

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May

Event name and date
Teacher Appreciation Week (May 5-9)	A chance to celebrate educators with thoughtful gifts	Personalized mugs, desk organizers, self-care kits
Mother’s Day (May 11)	One of the biggest gifting holidays of the year	Flowers, jewelry, personalized items, spa kits
Memorial Day (May 26)	Marks the start of summer and drives outdoor and patriotic sales	Grills, patio furniture, summer apparel
Graduation season (late May – June)	High demand for gifts and celebration supplies	Tech gadgets, dorm essentials, party decorations

1. Teacher Appreciation Week (1st week – May 5-9, 2025)

What is Teacher Appreciation Week?

This week celebrates teachers and the impact they have on their students and communities. It’s a great opportunity to market thoughtful gifts and practical items for educators.

What to sell

• Personalized gifts: Custom mugs, tote bags, or notebooks.
• Practical tools: Desk organizers, planners, or tech accessories.
• Self-care items: Aromatherapy candles, wellness kits, or gift cards.

Pro tips for eCommerce sellers

• Create bundles like ‘teacher survival kits’ with a mix of practical and self-care items.
• Offer discounts for bulk purchases, targeting schools or parents buying for multiple teachers.
• Run campaigns with hashtags like #ThankATeacher or #TeacherAppreciationWeek.

2. Mother’s Day (2nd Sunday – May 11, 2025)

What is Mother’s Day?

Mother’s Day is a celebration honoring mothers and maternal figures. It’s one of the biggest shopping holidays, with consumers spending billions on gifts to show their appreciation.

What to sell

• Classic gifts: Flowers, jewelry, and chocolates.
• Personalized items: Engraved necklaces, photo frames, or custom prints.
• Experience-based products: Subscription boxes, spa kits, or e-gift cards.

Pro tips for eCommerce sellers

• Promote gift guides with categories like “For Every Type of Mom.”
• Highlight ‘last-minute’ delivery options and digital gifts.
• Use emotional storytelling in marketing campaigns to connect with shoppers.

3. Memorial Day (last Monday – May 26, 2025)

What is Memorial Day?

A US federal holiday honoring military personnel who died in service, Memorial Day also marks the unofficial start of summer and is associated with outdoor gatherings, travel, and long weekend shopping.

What to sell

• Outdoor gear: Grills, patio furniture, and camping supplies.
• Summer essentials: Swimwear, sunglasses, and travel accessories.
• Patriotic merchandise: Flags, apparel, and decorations.

Pro tips for eCommerce sellers

• Run “Memorial Day Weekend” sales focusing on outdoor and summer items.
• Use patriotic themes in your marketing, like red, white, and blue visuals.
• Offer bundle deals like ‘BBQ essentials’ or ‘vacation starter kits.’

4. Graduation season (late May – June)

What is graduation season?

As students graduate from high schools, colleges, and universities, celebrations include parties, gifts, and preparations for the next stage of life. It’s a peak time for gifting and event-related purchases.

What to sell

• Graduation gifts: Personalized items like photo frames or keepsakes.
• Party supplies: Decorations, tableware, and balloons.
• Practical items: Tech gadgets, dorm supplies, or professional attire.

Pro tips for eCommerce sellers

• Create gift guides with categories like “For the Grad Heading to College” or “Professional Gifts for New Careers.”
• Offer personalized engraving or monogramming services to make gifts more meaningful.
• Market in advance to ensure shoppers have time to prepare for ceremonies and parties.

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June

Event name and date	Why it matters	Top-selling picks
Pride Month (all month)	Celebrates inclusivity and drives demand for themed products	Rainbow apparel, inclusive merchandise, donation-based items
Father’s Day (Jun 15)	A top gifting holiday focused on dads and their hobbies	Tools, gadgets, personalized gifts, BBQ kits
Juneteenth (Jun 19)	Celebrates freedom and culture, highlighting Black-owned businesses	Afrocentric art, culturally inspired products, celebration essentials
Summer sales kickoff (all month)	Prepares consumers for vacations and outdoor activities	Camping gear, swimwear, travel accessories

1. Pride Month (all June)

What is Pride Month?

Pride Month celebrates the LGBTQ+ community and commemorates the fight for equality and acceptance. It’s a time for parades, events, and community gatherings, with a strong focus on inclusivity and celebration.

What to sell

• Rainbow-themed merchandise: Apparel, accessories, and home decor.
• Inclusive products: Items promoting diversity and acceptance.
• Donations-based products: Merchandise where a portion of proceeds supports LGBTQ+ organizations.

Pro tips for eCommerce sellers

• Partner with LGBTQ+ organizations to give back and show support authentically.
• Use inclusive marketing with diverse imagery and messaging.
• Create limited-edition products specifically for Pride Month to generate excitement.

2. Father’s Day (3rd Sunday – Jun 15, 2025)

What is Father’s Day?

Father’s Day honors fathers and father figures, making it one of the year’s top gifting holidays. Shoppers look for items that align with hobbies, interests, and practicality.

What to sell

• Tools and gadgets: Multi-tools, smart home devices, or grilling gear.
• Personalized items: Custom wallets, engraved watches, or photo gifts.
• Hobby-focused products: Sports gear, books, or DIY kits.

Pro tips for eCommerce sellers

• Offer Father’s Day bundles like BBQ kits or tech gift sets.
• Use gift guides categorized by interests (e.g., “For the Tech-Loving Dad” or “For the Outdoorsy Dad”).
• Promote early shipping deadlines to encourage advance purchases.

3. Juneteenth (Jun 19)

What is Juneteenth?

Juneteenth commemorates the emancipation of enslaved African Americans in the US. It’s a growing celebration of freedom, culture, and community.

What to sell

• Culturally inspired products: Afrocentric art, books, and apparel.
• Celebration essentials: Decorations, party supplies, or themed gifts.
• Products from Black-owned businesses.

Pro tips for eCommerce sellers

• Highlight Black-owned brands and collaborate with creators or artists.
• Use your platform to share educational resources about Juneteenth.
• Run campaigns with authentic messaging, celebrating freedom and unity.

4. Summer sales kickoff (all month)

What is the summer sales kickoff?

June marks the start of summer shopping, with consumers preparing for vacations, outdoor activities, and events. It’s a key time for selling summer essentials.

What to sell

• Outdoor gear: Camping supplies, patio furniture, and grills.
• Travel accessories: Luggage, travel-sized toiletries, and swimwear.
• Seasonal products: Sunscreen, beach towels, and summer apparel.

Pro tips for eCommerce sellers

• Run “Hello, Summer” campaigns with discounts on seasonal products.
• Highlight products for specific activities like beach trips or backyard parties.
• Offer bundles (e.g., ‘vacation essentials’ or ‘outdoor fun kits’) to boost sales.

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July

Event name and date	Why it matters	Top-selling picks
Independence Day (Jul 4)	Drives demand for patriotic and outdoor celebration essentials	Grills, picnic gear, red-white-and-blue decor
Amazon Prime Day (Jul 23)	Massive shopping event with billions in sales potential	Tech gadgets, household essentials, popular gift items

1. Independence Day (Jul 4)

What is Independence Day?

Independence Day, or the Fourth of July, is a US holiday celebrating the country’s founding. It’s marked by fireworks, BBQs, and patriotic celebrations, making it a prime shopping event for party supplies and outdoor gear.

What to sell

• Outdoor essentials: Grills, picnic blankets, and patio furniture.
• Party supplies: Red, white, and blue decorations, disposable tableware, and drinkware.
• Patriotic merchandise: Flags, themed apparel, and novelty items.

Pro tips for eCommerce sellers

• Launch ‘4th of July bundles’ that combine BBQ supplies or party kits.
• Promote time-sensitive discounts with phrases like “Celebrate Freedom with Savings!”
• Use festive imagery in marketing campaigns to evoke a sense of patriotism.

2. Amazon Prime Day (varies – Jul 23, 2025)

What is Amazon Prime Day?

Amazon Prime Day is a massive online shopping event exclusive to Prime members, but its impact extends to eCommerce sellers across platforms as consumers are primed to shop.

What to sell

• Tech gadgets: Smart home devices, headphones, and chargers.
• Everyday essentials: Household goods, beauty products, and snacks.
• Popular gift items: Toys, accessories, and seasonal products.

Pro tips for eCommerce sellers

• Offer competitive discounts to capitalize on the shopping momentum.
• Use urgency messaging like “Prime Deals Aren’t Just on Amazon!”
• Optimize your product listings for visibility during this high-traffic period.

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August

Event name and date	Why it matters	Top-selling picks
Back-to-school season (late July – early Sep)	Major shopping period for parents, teachers, and students	School supplies, tech gadgets, dorm essentials
Tax-free weekends (varies by state)	Drives localized sales with tax-free incentives	Clothing, electronics, school supplies
Summer clearance sales (all month)	Final push to sell summer inventory before fall begins	Swimwear, outdoor gear, travel accessories

1. Back-to-school season (late July – early September)

What is back-to-school season?

Back-to-school season marks the return to classrooms for students, ranging from kindergarten to college. It’s one of the biggest shopping periods of the year, as parents, teachers, and students stock up on supplies, clothing, and tech essentials.

What to sell

• School supplies: Backpacks, stationery, notebooks, and planners.
• Tech gadgets: Laptops, headphones, and calculators.
• Dorm essentials: Bedding, storage solutions, and decor for college students.

Pro tips for eCommerce sellers

• Create segmented campaigns for parents (K-12 supplies) and college students (dorm must-haves).
• Offer bulk discounts for teachers or family bundles.
• Launch early bird sales in July and last-minute deals in late August.

2. Tax-free weekends (varies by state)

What are tax-free weekends?

In certain US states, tax-free weekends allow consumers to purchase specific items like clothing, school supplies, and electronics without paying sales tax. These events are highly anticipated and drive increased shopping activity.

What to sell

• Clothing and shoes: Items that fall under tax-free categories.
• Electronics: Laptops, tablets, and other eligible tech.
• School supplies: Pens, notebooks, and backpacks.

Pro tips for eCommerce sellers

• Promote eligible items with clear labeling in your store or on your website.
• Use localized campaigns targeting states that offer tax-free shopping.
• Emphasize the savings in your messaging, such as “Shop Tax-Free and Save Big!”

3. Summer clearance sales (all month)

What are summer clearance sales?

As summer winds down, retailers aim to clear out seasonal inventory to make way for fall products. These sales attract deal-seekers and help reduce unsold stock.

What to sell

• Summer apparel: Swimwear, sandals, and light clothing.
• Outdoor gear: Patio furniture, grills, and camping supplies.
• Travel accessories: Luggage and beach-related products.

Pro tips for eCommerce sellers

• Use phrases like ‘end-of-summer blowout’ to create urgency.
• Pair clearance sales with previews of fall collections to build excitement.
• Highlight discounts on social media with visually engaging posts to attract attention.

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September

Event name and date	Why it matters	Top-selling picks
Labor Day (Sep 1)	Signals the end of summer with long weekend sales	Home goods, outdoor equipment, summer apparel
Fall preparation (all month)	Customers transition into fall with cozy and seasonal purchases	Warm clothing, seasonal decor, home essentials
International Coffee Day (Sep 29)	Celebrates coffee culture, driving demand for themed products	Coffee beans, mugs, brewing accessories

1. Labor Day (1st Monday – Sep 1, 2025 )

What is Labor Day?

Labor Day is a US federal holiday celebrating workers and their contributions. It also marks the unofficial end of summer and is known for big sales, particularly on furniture, appliances, and outdoor gear.

What to sell

• Home goods: Mattresses, furniture, and decor.
• Outdoor equipment: Grills, patio furniture, and gardening tools.
• Apparel: Summer clearance items and early fall collections.

Pro tips for eCommerce sellers

• Market it as a ‘last chance for summer deals’ event.
• Highlight ‘long weekend savings’ to capitalize on extra shopping time.
• Offer free shipping or financing options for big-ticket items.

2. Fall preparation (all month)

What is fall preparation?

As summer ends, shoppers begin preparing for fall, stocking up on seasonal decor, clothing, and essentials for cooler weather and cozy activities.

What to sell

• Seasonal decor: Pumpkins, wreaths, and fall-themed candles.
• Clothing: Sweaters, boots, and jackets.
• Home essentials: Blankets, heaters, and kitchen gadgets for comfort cooking.

Pro tips for eCommerce sellers

• Launch campaigns with themes like “Fall Into Savings” or “Cozy Up for Autumn.”
• Offer bundled deals on seasonal items (e.g., decor sets or fall fashion packs).
• Use warm, autumnal imagery in your ads and product listings to evoke seasonal vibes.

3. International Coffee Day (Sep 29)

What is International Coffee Day?

International Coffee Day celebrates coffee and its global cultural significance. It’s a great time to market coffee-related products and tap into the coffee-lover demographic.

What to sell

• Coffee products: Coffee beans, pods, or specialty blends.
• Accessories: Mugs, French presses, or espresso machines.
• Subscription services: Monthly coffee delivery boxes.

Pro tips for eCommerce sellers

• Create limited-time offers like “Buy 1, Get 1 Free” on coffee items.
• Use hashtags like #InternationalCoffeeDay to boost visibility on social media.
• Partner with local coffee roasters to create unique bundles or co-branded promotions.

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October

Event name and date	Why it matters	Top-selling picks
Halloween (Oct 31)	One of the busiest shopping periods for themed items	Costumes, decorations, party supplies, candy
Diwali (Oct 20)	Major cultural celebration with gifting and decor demand	Festive lights, sweets, traditional decor
Early holiday shopping promotions (late Oct)	Attracts early-bird shoppers preparing for the holidays	Holiday decor, gifts, pre-order opportunities

1. Halloween (Oct 31)

What is Halloween?

Halloween is a globally celebrated holiday known for costumes, candy, and spooky decorations. It’s one of the busiest shopping periods in October, with families, partygoers, and event planners gearing up for themed festivities.

What to sell

• Costumes: For kids, adults, and pets.
• Decorations: Indoor and outdoor items like lights, inflatables, and pumpkins.
• Party supplies: Tableware, games, and themed snacks.
• Candy and treats: Bulk bags for trick-or-treaters or party setups.

Pro tips for eCommerce sellers

• Launch promotions early to capture customers shopping in September.
• Create themed bundles like “Party in a Box” with decorations, tableware, and costumes.
• Use urgency messaging such as “Don’t miss out on Halloween must-haves – limited stock!”
• Highlight quick shipping options as the date approaches to accommodate last-minute shoppers.

2. Diwali (varies – Oct 20, 2025)

What is Diwali?

Diwali, also known as the Festival of Lights, is a major Hindu celebration symbolizing the victory of light over darkness. Families gather to celebrate with lights, gifts, and traditional foods.

What to sell

• Home decor: Lanterns, candles, and diyas (traditional oil lamps).
• Gifts: Jewelry, sweets, and festive clothing.
• Celebration essentials: Party supplies, serving ware, and decorative items.

Pro tips for eCommerce sellers

• Target regions with large South Asian populations and highlight culturally relevant items.
• Offer gift bundles, like ‘Diwali essentials’ kits with sweets, decor, and diyas.
• Use messaging like “Light Up Your Diwali” in your campaigns and incorporate vibrant imagery.

3. Early holiday shopping promotions (late October)

What are early holiday shopping promotions?

Many shoppers begin preparing for the winter holidays as early as October, especially as retailers launch ‘pre-Black Friday’ deals. This period is crucial for attracting early-bird customers.

What to sell

• Holiday decor: Ornaments, lights, and wreaths.
• Gifts: Toys, electronics, and personalized items.
• Pre-order opportunities: Holiday-exclusive products or limited-edition collections.

Pro tips for eCommerce sellers

• Launch teaser campaigns with messaging like “Shop Early and Save Big.”
• Create gift guides to help shoppers find the perfect items for their lists.
• Highlight limited-time offers to drive urgency and lock in early sales.

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November

Event name and date	Why it matters	Top-selling picks
Singles’ Day (Nov 11)	The world’s largest online shopping day	Fashion, electronics, indulgent gifts
Veterans Day (Nov 11)	Opportunity for patriotic and veteran-focused campaigns	Flags, military-themed gifts, everyday essentials
Thanksgiving (Nov 27)	Kicks off the holiday season with gatherings and early sales	Kitchenware, table decor, pre-Black Friday deals
Black Friday (Nov 28)	One of the biggest shopping days of the year	Electronics, fashion, home goods
Small Business Saturday (Nov 29)	Highlights the importance of supporting small businesses	Handmade products, niche gifts, artisan items

1. Singles’ Day (Nov 11)

What is Singles’ Day?

Originating in China, Singles’ Day has grown into the world’s largest online shopping day. It celebrates self-love and indulgence, with consumers purchasing gifts for themselves and taking advantage of massive discounts.

What to sell

• Fashion and beauty: Apparel, accessories, and cosmetics.
• Electronics: Phones, headphones, and gadgets.
• Luxury or indulgent products: Jewelry, gourmet food, and high-end home goods.

Pro tips for eCommerce sellers

• Emphasize self-reward messaging like ‘treat yourself today.’
• Offer flash sales or exclusive deals for one day only.
• Use social media and hashtags like #SinglesDay to amplify visibility.

2. Veterans Day (Nov 11)

What is Veterans Day?

Veterans Day honors military veterans in the US. It’s not a major shopping holiday but still presents an opportunity to run patriotic campaigns and support veterans through promotions.

What to sell

• Patriotic merchandise: Flags, apparel, and decorations.
• Everyday items: Discounts on home goods, tools, or electronics.
• Military-themed gifts: Custom products or items that honor service.

Pro tips for eCommerce sellers

• Offer discounts for veterans and active-duty military members.
• Partner with veteran-owned businesses or donate a portion of proceeds to a veterans’ organization.
• Use respectful and genuine messaging to honor the holiday’s significance.

3. Thanksgiving (4th Thursday – Nov 27, 2025)

What is Thanksgiving?

Thanksgiving is a US holiday centered around family gatherings and gratitude. It also serves as the unofficial kickoff to the holiday shopping season, with many stores beginning Black Friday deals.

What to sell

• Kitchen essentials: Cookware, serving sets, and baking tools.
• Home decor: Table settings, candles, and fall-themed decorations.
• Pre-Black Friday deals: Early discounts on popular gift items.

Pro tips for eCommerce sellers

• Promote products that help customers prepare for family gatherings.
• Offer discounts on ‘Thanksgiving bundles’ like table decor and cookware sets.
• Run campaigns with themes of gratitude and giving back.

4. Black Friday (day after Thanksgiving – Nov 28, 2025)

What is Black Friday?

Black Friday is one of the biggest shopping days of the year, known for steep discounts and massive sales, both in-store and online. It’s a critical date for eCommerce sellers to capture holiday shoppers.

What to sell

• Electronics: TVs, laptops, and gaming consoles.
• Fashion: Winter collections, accessories, and footwear.
• Home goods: Appliances, furniture, and seasonal decor.

Pro tips for eCommerce sellers

• Launch early access to deals for email subscribers or loyal customers.
• Create urgency with limited-time flash sales or countdowns.
• Optimize your website to handle increased traffic and offer seamless checkout experiences.

5. Small Business Saturday (Saturday after Thanksgiving – Nov 29, 2025)

What is Small Business Saturday?

This US shopping holiday encourages consumers to support small and local businesses. It’s an excellent opportunity for small eCommerce brands to showcase their unique offerings.

What to sell

• Handmade or artisan products: Jewelry, crafts, or home decor.
• Gifts: Personalized or niche items that stand out from big-box retailers.
• Products with a story: Items that connect customers to your small business journey.

Pro tips for eCommerce sellers

• Share your brand story and emphasize the impact of supporting small businesses.
• Use hashtags like #SmallBusinessSaturday to join broader campaigns.
• Offer exclusive discounts or freebies for the day to attract loyal customers.

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December

Event name and date	Why it matters	Top-selling picks
Cyber Monday (Dec 1)	Massive online shopping day for holiday deals	Tech gadgets, subscription services, general gifts
Giving Tuesday (Dec 2)	Aligns shopping with social responsibility	Donation-based products, ethical gifts, gift cards
Green Monday (Dec 8)	Key day for last-minute holiday shopping	Popular gifts, digital gift cards, stocking stuffers
Super Saturday (Dec 20)	Final big shopping day before Christmas	Pre-packaged sets, e-gift cards, festive items
Christmas Day (Dec 25)	Shoppers redeem gift cards and seek accessories for gifts	Digital products, tech add-ons, gift cards
Boxing Day (Dec 26)	Post-Christmas shopping day with deep discounts	Clearance items, big-ticket products, New Year’s prep
End-of-year clearance sales (Dec 26 – early Jan)	Clears unsold inventory to prepare for the new year	Holiday leftovers, overstocked items, planners

1. Cyber Monday (Monday after Thanksgiving – Dec 1, 2025)

What is Cyber Monday?

Cyber Monday focuses on online shopping, making it one of the most important days for eCommerce sellers. It’s known for discounts across all categories, with an emphasis on tech and digital products.

What to sell

• Tech products: Laptops, headphones, and smart devices.
• Subscription services: Streaming, meal kits, or digital tools.
• General holiday gifts: Toys, apparel, and home goods.

Pro tips for eCommerce sellers

• Offer exclusive online-only deals to differentiate from Black Friday.
• Use retargeting ads to convert customers who visited your site during Black Friday.
• Extend deals into ‘Cyber week’ to maximize sales opportunities.

2. Giving Tuesday (Tuesday after Cyber Monday – Dec 2, 2025)

What is Giving Tuesday?

Giving Tuesday is a global movement encouraging generosity and charitable giving. It’s a great day for eCommerce sellers to align with causes and promote social responsibility.

What to sell

• Donation-based products: Items where a portion of proceeds go to charity.
• Holiday gifts: Focus on meaningful or ethical products.
• Gift cards: Encourage gifting with the option to give back.

Pro tips for eCommerce sellers

• Partner with charities and communicate the impact of purchases on their work.
• Run campaigns with themes like “Shop with Purpose” or “Give Back While You Shop.”
• Use storytelling to highlight the causes your business supports.

3. Green Monday (2nd Monday – Dec 8, 2025)

What is Green Monday?

Green Monday is one of the biggest online shopping days in December, coined by eBay to represent the last major day for guaranteed holiday delivery. It’s a peak time for last-minute holiday shoppers.

What to sell

• Popular holiday gifts: Toys, tech gadgets, and apparel.
• Gift cards: A quick solution for late shoppers.
• Stocking stuffers: Small, affordable items like accessories, gadgets, or treats.

Pro tips for eCommerce sellers

• Promote ‘last-minute deals’ with guaranteed delivery messaging.
• Highlight gift cards as an easy, stress-free option.
• Use urgency-driven marketing, such as “Don’t Miss the Green Monday Savings!”

4. Super Saturday (last Saturday before Christmas – Dec 20, 2025)

What is Super Saturday?

Also known as Panic Saturday, this is the final major shopping day before Christmas. It caters to last-minute buyers who need gifts in a hurry.

What to sell

• Grab-and-go gifts: Pre-packaged sets, toys, and holiday-themed items.
• Digital gifts: e-gift cards, subscriptions, or online services.
• Festive items: Wrapping paper, gift bags, and decorations.

Pro tips for eCommerce sellers

• Emphasize “Buy Online, Pick Up In Store” (BOPIS) if applicable.
• Promote digital and downloadable products for immediate delivery.
• Run campaigns targeting procrastinators, such as “Still Need a Gift? We’ve Got You Covered!”

5. Christmas Day (Dec 25)

What is Christmas Day?

Christmas Day marks the culmination of the holiday season. Many shoppers use the day to redeem gift cards or shop for post-holiday sales.

What to sell

• Digital products: e-books, online courses, or subscriptions.
• Accessories for holiday gifts: Tech cases, chargers, or add-ons.
• Gift cards: Perfect for recipients of last-minute gifts.

Pro tips for eCommerce sellers

• Promote ‘redeem your gift card’ campaigns for shoppers ready to spend.
• Offer discounts on accessories that pair with popular gift items.
• Begin teasing your end-of-year clearance sales.

6. Boxing Day (Dec 26)

What is Boxing Day?

Celebrated in countries like the UK, Canada, and Australia, Boxing Day is a key shopping holiday akin to Black Friday. It’s a day for deep discounts and post-Christmas sales.

What to sell

• Clearance items: Holiday decor, winter apparel, and unsold inventory.
• Big-ticket items: Electronics, appliances, and furniture.
• New Year’s prep: Planners, fitness gear, and organizational products.

Pro tips for eCommerce sellers

• Use messaging like ‘Boxing Day blowout’ to attract deal-seekers.
• Bundle clearance items to move inventory faster.
• Leverage email campaigns to alert customers about your best deals.

7. End-of-year clearance sales (December 26 – early January)

What are end-of-year clearance sales?

These sales run in the final week of the year, helping businesses clear out remaining inventory to make room for new stock in the coming year.

What to sell

• Unsold holiday items: Decorations, seasonal apparel, and gifts.
• Overstocked products: Focus on moving slow-moving inventory.
• New Year’s essentials: Fitness gear, planners, and wellness items.

Pro tips for eCommerce sellers

• Offer steep discounts and free shipping to entice deal hunters.
• Market the sales as ‘year-end blowouts’ or ‘last chance deals.’
• Use this time to gather insights on what sold well during the year and what didn’t.

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Year-round dates you should know about

Seasonal sales cycles

Spring (March – May): Spring is all about renewal, making it the perfect time to promote gardening supplies, fitness gear, and outdoor products. Leverage themes like ‘spring cleaning’ or ‘fresh starts’ in your marketing campaigns.

Summer (June – August): Summer is peak travel and vacation season. Focus on selling travel accessories, swimwear, and outdoor essentials like camping gear or picnic supplies. Promote bundles like ‘beach day kits’ or ‘travel must-haves.’

Fall (September – November): As temperatures drop, consumers look for cozy and seasonal items. Highlight products like warm clothing, home decor, and anything pumpkin spice-related. Campaigns centered around ‘cozy vibes’ can drive engagement.

Winter (December – February): Winter calls for festive shopping, warm apparel, and heaters. Promote products that cater to the holidays, like holiday decorations and gift sets, while transitioning into New Year’s themes like fitness and organization.

Sporting events

World Cup / Olympics (Varies): These global events are a huge opportunity to sell sportswear, fan merchandise, and gear for viewing parties. Partner with influencers or run themed campaigns to attract fans during the buzz.

March Madness (March): This US-focused basketball tournament draws massive attention. Promote game-day supplies, team merchandise, and party essentials. Create themed promotions like “March Madness Discounts.”

Awards Season (January – March): Awards season is a glamorous time to sell fashion, accessories, and entertainment-related products. Target audiences planning watch parties with themed decorations or catering supplies. Use hashtags like #RedCarpetReady to enhance visibility.

Monthly Payday Promotions (Start and end of every month): Payday brings an influx of consumer spending. Offer ‘Payday treats’ or limited-time deals to capture impulse buyers looking to splurge. Promote discounts on both essentials and indulgent products.

Conclusion

Timing is everything in eCommerce. From seasonal shifts to major shopping events, knowing when to prepare and what to sell can make all the difference in growing your business. This year-round calendar is your guide to staying ahead of the curve, ensuring you’re ready to capitalize on every opportunity.

But preparation goes beyond just knowing the dates – it’s about having the resources to meet demand. Whether it’s stocking up on inventory, launching marketing campaigns, or scaling your operations, 8fig’s funding and financial management tools are designed to help you succeed. With our support, you can navigate the peaks and dips of eCommerce with confidence, flexibility, and ease.

Ready to make every season your best season? Start planning smarter with 8fig today.

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Have article ideas, requests, or collaboration proposals? Reach out to us at editor@8fig.co – we’d love to hear from you.

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